Uncover Targets US with Funds Secured

Brazil-based Marketing Mix Modeling (MMM) and media measurement platform Uncover has raised a $16 million Series A round, with which to accelerate its expansion into the US market.

The company, which helps brands measure media effectiveness and optimize their marketing investments across Latin America and the United States, was founded in 2020 by co-CEOs Daniel and Matheus Guinezi, and COO Gilberto Villar. Its platform provides always-on AI-powered media measurement, forecasting and optimization.

Uncover serves clients across Brazil, Mexico and Canada and has become a major implementation partner for Google's Meridian.

The round was led by Cloud9 Capital, with participation from ABSeed Ventures and Endeavor; and brings three new strategic investors and board members to the company: Pedro Reiss, former CEO of Wunderman Thompson Brazil; Celso Ribeiro, former CEO of BR Media; and Guilherme Bressane, a former executive at Itaú and Google.

Co-CEO Daniel Guinezi comments: 'We built Uncover to solve a global problem: marketers need a clearer understanding of what is actually driving growth. We became the market leader in Latin America by helping some of the world's largest advertisers make better media investment decisions. Now, with a profitable business, strong platform adoption and working with tools like Google's Meridian, we're ready to aggressively expand into the US.'

Web site: www.uncover.co .

Pictured: the founders

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.