PR Agency Pando Launches AI Visibility Tracker

In California, strategic public relations firm Pando has launched QueryScope, which tracks brands' visibility in AI-generated answers, and helps clients improve their representation.

Developed by Jennifer Harrison (pictured), founder and CEO of Pando Public Relations, the new tool queries AI and analyses its answers, to identify gaps for a product, map the sources that determine its visibility and seek out opportunities to strengthen it.

The new tool can be used as a standalone solution or as part of a visibility plan, and includes source mapping, model favorability, competitor intelligence, language patterns and visibility gap analysis. An additional feature known as QueryPulse allows the solution to monitor shifts in AI-generated answers and source patterns so brand performance can be tracked over time.'

Harrison says the firm reviewed the previously available tools for its own use and found none of them produced the detail needed to guide its tactical efforts. She continues, 'The solution was to program our own software to run prompt queries at scale across multiple models. Now we can combine QueryScope data and AI intelligence with the invaluable experience of veteran public relations professionals to improve a brand's visibility.'

The firm is on the web at www.pandopublicrelations.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.