'Major' Upgrade for aha Solutions

In Detroit, research firm aha Insights Technology has announced updates to its flagship Live Conversations and QuickSprint solutions, including the addition of live-translated captions for multi-lingual ftf discussions, robust high-speed recruiting, and always-on participant engagement features.

The company integrates qual and quant research in one platform, providing corporate clients, research firms and marketing agencies with consumer and B2B research solutions.

aha says the upgrades reinforce its focus on 'Human-led, AI-accelerated' insights, keeping 'the human signal ... at the forefront of every discovery.' The Live Conversations tool integrates Zoom's cloud-based video technology, and now features AI-powered, live-translated captions, which the company says 'allows researchers to connect with participants globally in their native languages while maintaining the emotional depth and authentic connection of face-to-face discussions.' It should also eliminate come of the high cost of multilingual setups, according to the firm. Built-in, post-session AI now provides automated transcripts and objective-driven summaries.

The refreshed QuickSprint suite promises insights in as little as 24-48 hours #without sacrificing qualitative nuance.' QuickSprint Pulse offers targeted, high-speed recruiting and structured exercises, while QuickSprint Communities boasts 'an always-on ecosystem for continuous iteration and longitudinal participant engagement.'

'These enhancements directly address a critical market need:' says founder and CEO Ray Fischer (pictured), 'achieving speed-to-insight without sacrificing the depth, nuance, and essential humanity of qualitative research... The most actionable insights are born from the synergy of human understanding, authentic customer responses, and expert interpretation.'

Web site: www.ahaonlineresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.