SurveyMonkey Adds LaunchPad Pre-Testing Suite

DIY surveys and forms pioneer SurveyMonkey has announced LaunchPad, a dedicated suite of ready-to-run, automated MR solutions promising 'fast, reliable answers' to guide the launch of products and campaigns.


LaunchPad offers guided, pay-as-you-go research solutions for the testing of product concepts, campaign messaging, pricing and creative with targeted audiences in a matter of hours. The product is pitched at those without 'deep research expertise' or access to a dedicated insights team or agency partner. The suite includes solutions for concept testing, pricing optimization, ad and message testing, and advanced research methods like MaxDiff and Van Westendorp analysis.

'Companies are under enormous pressure to move faster, but speed without feedback is just guessing,' says CEO Eric Johnson. 'Human feedback matters even more in the age of AI, and teams shouldn't have to choose between speed, rigor, and budget to validate their ideas before launch. We've long offered market research tools that range from autonomous, self-serve tools to professional services engagements. What's special about LaunchPad is that it guides teams through proven methodologies, even if you don't have a dedicated research team.'

LaunchPad features guided setup, with complex logic already built into studies; a built-in audience panel tapping the company's 335 million respondents in 130 countries; and AI-powered analysis to quickly surface decision-ready findings, professional scorecards, and advanced research outputs like Key Driver analysis, MaxDiff preference scores, and TURF simulations. Pricing is flexible pricing, with no subscriptions - studies are purchased on a pay-as-you-go basis.

The company is online at www.surveymonkey.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.