Walker Sands Buy Adds RevOps, CRM Expertise

In the US, B2B growth services agency Walker Sands has acquired RevPartners, strengthening its ability to help clients connect their brand, demand and revenue performance. Financial terms were not disclosed.

Walker Sands' strategy offering makes use of qual and quant analysis, along with audience personas to optimize messaging. Services also include custom research and social media analysis. Last summer the company launched the AI Domain Impact Index, to help B2B companies maximize the effectiveness of their PR.

RevPartners taps expertise in marketing system design, workflow architecture, reporting and activation to help revenue leaders improve visibility into performance. Combining this with Walker Sands' outcome-based marketing approach creates 'a connected GTM model that extends strategy into the systems, data, operational layers and agentic workflows required to deliver on it', according to the firms.

RevPartners will operate as RevPartners, a Walker Sands company, and the combined firms will boast more than 250 staff. Walker Sands says the buy is part of its broader strategy 'to build the pre-eminent data- and analytics-driven B2B growth services platform.'

Andrew Cross (pictured), co-CEO at Walker Sands comments: 'Too many B2B organizations still operate with disparate marketing, sales and revenue systems, which makes it hard to see what's driving growth. With RevPartners, we can help clients unify strategy, systems and reporting to improve decision-making and create more efficient paths to revenue.'

Web site: www.walkersands.com and www.revpartners.io .