UK Partnership and MD Appointment for Market Expertise

Market Expertise, a B2B MR specialist headquartered in Pune, India, has appointed Bob Qureshi as Managing Director; and announced a partnership with UK-based Prevision Research, a telephone fieldwork firm of which Qureshi is co-owner.

Qureshi will also continue in his current roles as CEO and co-owner of viewing facility i-view London, and as a member of Market Expertise's Advisory Board, on which he has served for the past three years.

Market Expertise has additional offices in London, Dubai and New York, and delivers market intelligence, research and data collection services to clients across sectors worldwide, while Prevision Research is focused on CATI fieldwork, respondent recruitment and B2B interviewing; working for research agencies, consultancies and end clients.

Qureshi brings more than three decades of experience across the market research, insights and media sectors, and earlier this year was awarded an MBE in the New Year Honours List for services to business, charity and cricket. In his newly added role he will oversee Market Expertise's international growth plans and leadership team. Neil Cantle, appointed early in 2025 as EMEA Sales Director and based in the UK, will report to Qureshi, having already made 'a significant impact on the business through new client acquisition and the development of strategic opportunities across the region,' according to the firm.

Vicky Shabi, CEO of Market Expertise, says Qureshi's appointment as MD is 'a natural progression following the contribution he has made as an Advisory Board member over the past three years,' and adds: 'he is ideally placed to help us accelerate our growth ambitions while maintaining the standards and client focus.' Of the partnership, she notes: 'The UK remains an important market for many of our clients and this collaboration strengthens our ability to provide local expertise while extending our international delivery capabilities.'

Prevision MD Stephen Bairfelt says that as demand for international studies 'continues to increase,' the partnership will allow his business to ensure it can offer 'the same standards of interviewer quality, project management and data integrity across multiple markets.' He adds: 'Market Expertise has an excellent track record in international B2B research and shares our commitment to rigorous quality controls and respondent engagement. Together, we can provide clients with a seamless solution for multi-country CATI programmes, while maintaining the consistency and attention to detail that are essential for successful B2B fieldwork.'

Qureshi says he remains fully committed to his roles with i-view and Prevision, and 'believe these complementary positions create valuable opportunities for collaboration, innovation and growth.'

Web sites: www.mepune.com and www.previsionresearch.co.uk .