Perion Adds Insights and Planning Agents

Ad tech company Perion has unveiled a self-serve agentic interface within its Perion One platform. Ask Perion includes an Insights Agent that answers campaign performance questions in plain language, and a Planning Agent that converts marketing briefs into cross-channel media plans.

Perion's platform offers clients real-time media execution across CTV, digital out-of-home, retail media, social and digital environments, all powered by a proprietary AI agent called Outmax, and promising retailers both optimized spend and performance, and measurable outcomes.

Ask Perion, also available as a mobile app and debuting at Cannes Lions this week, will form the first phase of a self-serve execution model built on Perion One's AI-native infrastructure. CEO Tal Jacobson says the launch is 'another step we're taking to serve marketers worldwide and help them reach their goals with minimum effort.' He continues: 'It marks a fundamental shift in how marketers interact with their campaigns, moving from navigating complex platforms to simply asking questions and generating instant plans... Ultimately, this move serves as a foundational building block in achieving the growth and efficiency targets outlined in our 2028 plan.'

With seven offices in North America, plus locations in London, Paris, Kyiv and Tel Aviv, the firm is online at www.perion.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.