$17m for Agentic Marketing Platform JustAI

In San Francisco, AI-native marketing platform JustAI has announced a $17 million Series A funding round, which will be used to expand its engineering and go-to-market teams, deepen its agentic infrastructure, and extend beyond consumers into e-commerce and B2B marketing use cases.

Founded by former Twitter and Pinterest exec Neha Mittal, and Jeff Hara - an expert in machine learning and recommendation systems - JustAI offers marketing teams a unified system that can understand user context, generate campaigns, experiment and optimize decisions, and continuously learn from results. The platform is organized around four coordinated agents:

• The Strategy agent, which helps marketers audit users, segments and product surfaces.
• The Creative agent, which turns those insights into brand-forward messaging
• The Decisioning agent, which optimizes for business goals such as engagement, retention and revenue, and
• The Data agent, which continuously measures lift, surfaces insights and feeds learnings back into the system.

The round was led by Base10 Partners, with participation from Y Combinator and Peak XV Partners as well as a number of angel investors.

Founder and CEO Mittal comments: 'We want marketers to spend less time managing tools and more time making the decisions that drive growth. Marketing teams have spent the last decade buying more tools to manage more workflows. But the real opportunity with AI is not another dashboard or another automation layer. It is giving every great marketer the ability to operate with the leverage of an entire team. JustAI is the infrastructure for that shift.'

The company is online at www.justwords.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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