Comscore Integrates Proximic Segments with Amazon DSP

Comscore has announced a strategic integration making its Proximic contextual and ID-free Predictive Audience segments available within Amazon DSP. The deal promises advertisers privacy-forward, high-performance targeting across CTV, web and mobile inventory, with measurable incremental outcomes.

The firms say the integration opens up accurate targeting for environments like CTV where deterministic identifiers can be limited. The native availability of Proximic segments within Amazon DSP will allow advertisers to activate faster and easier, with AI-driven predictive intelligence used to fill in addressability gaps, extending reach with more precision.

'The future of premium media isn't built on static segments,' states Proximic MD Rachel Gantz (pictured). 'It's built on real intelligence. Proximic transforms live content signals and consumer behavior into predictive audiences engineered to perform inside the most valuable media in the market.' Pieter de Zwart, Director for Amazon DSP adds: 'By making more addressable audiences available in Amazon DSP, we're expanding the set of privacy-forward tools advertisers can activate seamlessly to reach relevant audiences across channels and drive measurable outcomes.'

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.