Two RM Hires for UK Agency Mustard

Manchester, UK based insight agency Mustard has appointed Olivia Higson and Kayleigh Rossmueller as Research Managers.

Higson (pictured above), who has worked alongside Mustard for several years, joins the agency with nine years' experience in market research across sectors including leisure, transport, finance, education and construction, most recently from brand strategy and customer insight roles at Definition and Brand Vista. Earlier in her career she worked with global pharmaceutical companies to provide insight across the full product lifecycle, from launch through to patent expiry.

Rossmueller (pictured below) is a mixed-methods researcher with experience in global pharma and consumer health projects, including brand tracking, concept and campaign testing, U&A, patient pathway research, persona development and behavioural deep dives.

'We've seen exceptionally strong demand for our services,' says MD Colin Auton, 'so it's important that we continue to invest in brilliant people who can help us deliver the quality of thinking, service and insight our clients expect.

'Olivia strengthens our brand, segmentation and customer strategy capability, and we've had the benefit of working with her for several years already, so we know exactly what she brings. Kayleigh adds further depth to our qualitative and mixed-method offer, particularly in healthcare and consumer health.'

Web site: www.mustard-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.