Launch for Rapid Analytics Platform TruStrata

In the UK, DJS Research founder Danny Sims has teamed up with former Savanta execs Vivek Thaker and John Pitchers to launch TruStrata Ltd, a data consultancy promising clients advanced, in-depth analytics, storytelling and automated infographics delivered 'in minutes.'

TruStrata's purpose-built intelligent automation tools are designed to simplify complex quant analysis, enabling research agencies and corporate insight teams to make faster, more confident business decisions. The founding team boasts more than sixty years' experience covering research, data science, AI engineering and software development. Sims (pictured right) founded DJS Research in 2001 and stepped back into the role of Chairman twenty years later, having built the firm into a leading independent agency - he was made an FMRS in 2025. Thaker (pictured centre) has twenty years' experience in the sector, served as Tech Director at Savanta and studied Artificial Intelligence and Cognitive Science at university. Pitchers (pictured left) worked at Savanta and MartizCX, and has expertise in R and Python, building tools to automate workflows and deliver rapid ad hoc insights.

The firm's solutions are based around a core agentic platform called TruStatMind. Users can upload survey datasets, interrogate them using natural language, generate cross-tabs, run statistical tests, code open-ended responses, identify significant differences, build models, create visual summaries, infographics and export presentation-ready outputs.

Other branded features are TruVerbatim, a built-in AI tool designed to analyse, sort and code open-ended survey text at scale; and TruSynth, which brings diverse datasets into a single conversational layer that tests hypotheses and builds instant, presentation-ready visual bulletins.

The company says each finding is traceable to the underlying data, allowing teams to review analysis, validate the numbers and have full trust in their outputs - and the software offering is backed up by support and expert consultancy.

'The industry has reached a pivotal moment where traditional methods are simply too slow to keep pace with the growing demands,' says Sims. 'By pairing deep data expertise with transparent, agentic AI, we provide teams with advanced analytics and storytelling in minutes instead of weeks, resulting in deeper insights without ever sacrificing methodological control or data trust.'

According to the founders, TruStrata's platforms have - unlike generic technology solutions or basic co-pilots - been designed from the ground up for modern insight teams, carefully engineered with bespoke code and strict methodological guardrails for the industry. They are also designed to minimise carbon footprint.

A live demo can be requested via the web site at www.trustrata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.