StackAdapt Debuts Political Data and Targeting Suite

In Toronto, Canada, martech firm StackAdapt has launched a targeting and measurement suite for the US political advertising market, combining political audience creation, voter intelligence, campaign measurement and optimization.

The firm operates an AI-powered Marketing Platform helping marketers to reach, engage and convert audiences with precision, and measure the results across the customer journey. The company was founded in 2014 by Vitaly Pecherskiy, and has launched a number of measurement and insights features in the past few years, including a self-service footfall attribution solutions, a partnership with omniscreen TV measurement provider Samba TV and a suite of measurement, planning and targeting features for CTV advertisers, including UX, reporting and analysis tools.

The US is facing midterm elections this year. According to Mark Positano (pictured), the company's Head of Political, 'Political campaigns have always been driven by data, but too often that data has lived in disconnected systems that slow decision-making. As campaigns become more dynamic and every media dollar comes under greater scrutiny, advertisers need the ability to understand what's working and adjust strategy in real time. By bringing verified voter intelligence, audience activation, and measurement together in one workflow, we're giving political advertisers the insights they need to make smarter decisions faster and maximize every advertising dollar.'

The new solution is powered by the StackAdapt Voter Graph, which and adds L2 voter file data and enhances the firm's existing Brand Lift, Engagement Lift and Incremental Reach capabilities with verified voter intelligence and political context.

Web site: www.stackadapt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.