FOX and iSpot Extend Partnership

In the US, FOX Advertising and cross-platform TV measurement company iSpot have extended a partnership which brings campaign performance measurement and optimization to advertises across the broadcaster's premium linear and streaming inventory.

Fox Corporation produces and distributes news, sports and entertainment content through brands including FOX News Media, FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations.

The companies have been working together since 2015, when FOX first adopted iSpot's real-time TV ad measurement capabilities across its portfolio. Since then, the partnership has allowed FOX to add creative measurement, audience verification and near real-time attribution of business outcomes, from box office sales to in-store foot traffic. In the last year it has launched a unified data and technology platform called AdStudio.

Kym Frank, Fox Corporation's SVP Research (pictured) comments: 'The FOX AdStudio was built to help advertisers do more than simply reach audiences at scale. Our partnership with iSpot has allowed us to prove how connecting with FOX's engaged fandoms drives measurable business outcomes across every screen, giving advertisers greater transparency, accountability and confidence in their investments.'

Web sites: www.ispot.tv and www.foxcorporation.com .