Marketing Science and Engineering Hires for Prophet

In Australia, marketing measurement and decision intelligence platform Prophet has appointed Lachie Trembath as Senior Marketing Science Partner and Tong Wang as Senior SysOps Engineer. Both are new roles, and the moves follow 'strong growth' in the company's enterprise customers.

Prophet uses digital clone technology and measures consumer purchase behaviour across millions of data points, to help clients measure, predict and optimise their marketing and business decisions.

Trembath (pictured right) joins from Analytic Partners, where he spent nearly four years in marketing science, most recently as a Senior Marketing Science Analyst, working with large organisations to build and apply marketing mix models. In his new role, he will work directly with enterprise customers to help them understand their digital clones, interpret model outputs and turn complex analysis into confident commercial decisions.

Wang (pictured left) brings expertise in cloud infrastructure, platform reliability and automation, from nearly a decade in the sector, including spells at Block, as a Senior Platform Engineer (Traffic); MYOB as a DevOps Engineer; and Design Industries as Technical Analyst. At Prophet he will focus on maintaining and improving the firm's cloud infrastructure, including platform reliability and observability, automation and incident response; and will support the firm's multi-region roll-out, operational controls and security.

'Lachie brings deep expertise in marketing effectiveness, econometric modelling and commercial measurement to our team,' states Prophet Head of Decision Science, Rachel Scott. 'His appointment strengthens both the technical capability and customer partnership side of our Decision Science division.'

Head of Engineering Matthew Winter says of Wang's appointment: 'Every Prophet customer runs on their own isolated infrastructure. That's a real differentiator for security and performance, but it also means our operational standards have to rise with every customer we onboard. Tong is exactly the engineer that challenges these demands. He automates rather than firefights, and he treats reliability and security as engineering problems, rather than checklists. This is a growth hire, and it strengthens the foundation everything else is built on.'

Web site: www.prophet.ml .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.