DV Extends Coverage to TikTok Pangle

Media verification specialist DoubleVerify (DV) has added media quality measurement for TikTok's ad network Pangle, across the US and 47 other markets.

Media monitoring, verification and measurement company DV is in the process of being acquired by Nielsen - the all-cash transaction valuing the company at around $2.15 billion was announced last week.

Pangle is accessible through TikTok Ads Manager and connects advertisers with more than 400,000 apps globally, according to the firm. The new integration offers advertisers insights into the brand suitability of mobile applications where ads appear; measurement of viewability across video ad placements on the service; and centralised access to campaign data and insights through DV's Pinnacle reporting platform.

DV measurement on TikTok Pangle is available in markets including Canada, Mexico, Brazil, Japan, South Korea, Vietnam, Singapore, Saudi Arabia, the UAE and Australia, among others in Asia Pacific, Europe, the Middle East, Africa and Latin America. The data complements DV's broader measurement and protection capabilities across TikTok, helping advertisers evaluate media quality and drive campaign performance with the help of consistent and actionable insights.

Steven Woolway (pictured), EVP of Business Development at DoubleVerify, comments: 'Adding support for Pangle is an exciting milestone in DV's partnership with TikTok. This partnership enables brands to drive quality reach across their mobile app advertising and helps them protect brand equity across a broad range of markets.'

DV is online at www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.