New IncQuery Tool Helps Surveys Stay On Target

IncQuery, a research firm working for consulting and private equity firms, has launched an AI-assisted tool which checks the scope of a planned survey to ensure it addresses research objectives, before fieldwork begins.

The scope checking tool, which is integrated into the IncQuery platform and available to all users, compares each objective against the entire survey before launch, identifying potential gaps and recommending changes to the questionnaire where required. The company says this is especially important where surveys change significantly across multiple rounds of review - questions are added, removed or rewritten against tight deadlines and this can cause projects to drift from the original research objectives.

The tool focuses on four areas: the extent to which the survey questions collectively address each objective; potential gaps, where specific objectives may need stronger coverage; the suitability of each question type and scale for the intended analysis; and recommendation rationale: a check on the specific survey questions with will be used to inform each recommendation, together with a confidence rating for review.

IncQuery says the new tool builds on its existing capabilities for AI survey drafting, real-time collaboration, complex programming, respondent sourcing, quality monitoring and analysis. 'The worst time to discover a survey missed something critical is when the responses are already in and the team is trying to build the final recommendation,' says founder and CEO Felipe Ochoa (pictured). 'Our scope checking tool gives teams an additional layer of review before fielding, helping them identify potential gaps, understand each recommendation and move forward with greater confidence that the final data will support the decision at hand.'

Founded in 2016, the company is on the web at www.incquery.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.