Rep Data Integrates Sampling with Newly Acquired SightX

MR data quality specialist Rep Data has integrated its Research Desk sample sourcing capabilities and SightX research platform, to give researchers end-to-end project capabilities.

New Orleans-based Rep Data acquired consumer research platform SightX in April this year. The latter's offer includes an online AI consultant called Ada, which streamlines analysis and reporting.

Clients can now use the one platform to design a study, define and source their audience, launch into field and analyze results - the last of these includes advanced methodologies such as MaxDiff, conjoint, TURF and pricing research.

Research Desk provides centralized access to a vetted global supply network, with controls for targeting, quotas, source mix, quality checks, pricing and pace - researchers can also bring their own sample directly into the platform. Rep Data's quality systems ReDem and Defender, help protect the integrity of the data.

Rep Data founder and CEO Patrick Stokes says the integration is 'exactly what we envisioned when we started bringing these companies together,' and should be followed by others. Naira Musallam (pictured), co-founder of SightX, adds: 'This gets us closer to the experience we've always wanted to give researchers in SightX. You can start with a research question, build the study, find the right audience and get into field without breaking your workflow. That continuity makes it much easier to keep the research moving.'

Web site: www.repdata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.