Launch of 'Azira One' Location Intelligence Platform

In Pasadena, CA, consumer insights platform Azira has launched an AI-based location intelligence platform, allowing clients such as destination Marketing Organisations (DMOs), tourism boards and travel brands to explore, analyze and visualize complex location data through natural language.

Azira One taps the company's dataset of '13 trillion consent-driven location signals'. Users can perform advanced analytics and generate deep insights on any location, point of interest, and visitor group instantly through natural language processing. As an example, the firm says a DMO can ask Azira One to analyze the in-market behavior of its visitors, benchmark performance and interest insight against origin markets, and get recommendations on where to concentrate marketing spend to increase seasonal visitation.

The new tool builds on another recent release, Azira's Hotel Comparison Report, which uses proprietary AI agents to analyze hotel comparison sets and recommend competitive strategies. The latest solution is currently in beta with DMOs and travel marketers, and will be expanded to additional verticals, including retail and QSR, later in the year. The company says it plans eventually to fully integrate AI agents across its entire product portfolio, with Azira One serving as the centralized platform.

CEO Gladys Kong comments, 'Location intelligence has traditionally required specialized tools, analysts, and time to turn complex data into actionable insights. Azira One changes that by allowing destination marketers to simply ask the questions that matter to their business and get meaningful answers in seconds.

The company has additional offices in Paris, Bangalore and Sydney and is online at www.azira.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.