Funds for Canadian Rapid Testing Platform askpolly

Ottawa, Canada-based company askpolly has raised $3 million in seed funding, with which to further develop its MR platform and speed its expansion across the US.

Led by CEO Erin Kelly, askpolly monitors and processes social media conversations, filtering out bots, influencers and paid content and producing insights based on demographically representative samples. Users conduct rapid audience analysis, message and concept testing, and can follow up with further research among key groups if required. The firm is a Microsoft partner, providing integration through the Microsoft Marketplace and a Copilot-certified agent.

'Consumers are already sharing what they think online,' says Kelly, 'but the loudest voices are not always representative. We built askpolly to remove that bias and give companies rigorous answers while those insights can still shape a decision.'

The round was led by Differential Ventures, with participation from The 98, and Forum Ventures. The company is online at www.askpolly.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.