STRAT7 Partners for Irish Panel Expansion

British-based STRAT7 Audiences has a new deal with Irish research consultancy Amárach Research, allowing it to expand its proprietary research panel capability in the Republic of Ireland.

The STRAT7 Group is headquartered in London with offices in Amsterdam, Leeds, New York and Sydney, and employs more than 400 people. The Group Consists of seven agencies, all with names prefaced by STRAT7: Advisory, Audiences, Bonamy Finch, Crowd DNA, Incite, Jigsaw and Researchbods. Amárach, with whom STRAT7 has worked previously, is based in Dublin and helps clients understand people, anticipate change, and make better decisions through a combination of research expertise, behavioural insight, analytics, and emerging AI-powered approaches.

The partnership brings together Amárach's knowledge of the Irish market and its established respondent community in the country, and STRAT7 Audiences' international reach, technology, panel management and operational infrastructure. Under the agreement, STRAT7's existing Republic of Ireland panel will be boosted by the arrival of new members, from Amárach's existing Irish consumer panel.

The enlarged panel will support a broad range of quant research requirements, including nationally representative consumer research, targeted audience studies and ongoing tracking programmes. Clients of both companies can access the enhanced capability directly through STRAT7 Audiences.

'Amárach has built a highly engaged and trusted panel community in Ireland,' says STRAT7 Audiences MD Tom Bates (pictured below), 'and we're delighted to welcome its members into the STRAT7 Audiences ecosystem... Together, we're creating an even stronger platform for delivering high-quality insights, while ensuring an excellent experience for panellists and greater value for clients across Ireland and beyond.'

Alison Flannery (pictured above), Research Director, UK & Ireland at Amárach, says the collaboration will also reinforce data quality and security, and adds: 'We believe this collaboration will help shape the next generation of survey and insight solutions.'

The partners are online at www.strat7.com and www.amarach.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.