US qual and quant recruitment and MR support services company Focus Crossroads has acquired key assets from Zintro, including its B2B expert network, Concierge Program, and specialized professional audience assets.
A part of New Jersey-based Russell Research, Focus Crossroads connects clients with consumers, healthcare professionals, business decision-makers and subject matter experts, providing participant recruitment, project management, facility services, online community support and custom audience sourcing for a range of research needs.
Zintro's expert network includes upward of 130,000 verified professionals, more than 50,000 of whom are C-suite leaders and senior executives. Its Concierge Program, also part of the buy, provides access to extensively vetted subject matter experts recruited for 'complex, high-value research initiatives.' The deal expands Focus Crossroads' reach within professional networks including technology, information security, operations, supply chain, healthcare, financial services, marketing and communications.
VP Greg Caruncho (pictured) says the acquisition 'represents an important investment in our ability to connect clients with the expertise and audiences they need to make informed business decisions.'
The firms are online at https://focuscrossroads.com and www.zintro.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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