Former Jumptap Exec Soroca to Lead PebblePost

In New York, purchase data-based commerce marketing platform PebblePost has announced the appointments of Adam Soroca as Chief Exec, and Melanie Samson as CMO.

PebblePost helps clients in retail, education, travel, fitness and beauty sectors to identify 'exactly' which consumers will convert across online and off-line channels, based on the predictive power of purchase data. This helps clients drive 'measurable, incremental revenue' through Performance CTV and Programmatic Direct Mail, reaching consumers across 99% of US households and linking ad exposure directly to business outcomes.

The firm is hiring senior people as it broadens its offer from its roots in direct mail, into CTV. Samson brings more than fifteen years of agency and client-side marketing experience, most recently from
Omnicom's data and identity tech company Acxiom, where she was VP of Growth Marketing.

Soroca (pictured) is an ad tech veteran and innovator who has built, scaled and sold multiple companies including mobile advertising platform Jumptap and programmatic infrastructure company nToggle. Most recently he was CPO at independent sell-side ad platform Magnite.

PebblePost Board member Greg Coleman comments: 'Adam's track record speaks for itself. He chose PebblePost because it has what the next era of advertising actually requires: real, proprietary data, not AI built on top of guesswork. His experience scaling complex ad technology and advancing CTV makes him the leader who can unlock it, turning that data into measurable growth for brands.'

The firm is online at www.pebblepost,com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.