Circana Upgrade Aids Analysis and Sharing of Data

Circana has unveiled a feature called Analysis Builder, augmenting its advanced visualization tool Unify+. The upgrade promises users 'a faster and more intuitive way to create, customise and share market analyses,' removing much of the manual work involved.

Analysis Builder makes use of AI to streamline how teams create, customise and share analyses, helping to reduce time spent building reports and increasing time spent acting on the findings. New AI features include Visualisation Gallery, which generates presentation-ready visuals with the click of a button, for use online or for export to PowerPoint, Excel or PDF; and AI Insights, which provides agentic summarization and query functionality for rapid report customization.

President and CEO Stuart Aitken (pictured) says the firm is focused on making AI transformation of data usage 'practical, scalable, and valuable for our clients.' Robert Bird, EVP and General Manager of the firm's Liquid AI tool, notes, 'Analysis Builder reflects our continued focus on making insights easier to access, understand, and act on. By combining a more intuitive Unify+ experience with advanced AI capabilities, we are helping clients spend less time building reports and more time applying insights to the decisions that drive growth.'

The new tool will be available to clients worldwide early in the fourth quarter. Web site: www.circana.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.