Informa TechTarget Launches Buyer Intelligence Solution

B2B publisher and data firm Informa TechTarget has launched Buyer Intelligence, an AI-enhanced intelligence solution helping B2B organizations use its person-level intent data to fuel go-to-market (GTM) systems and strategies.

Informa TechTarget is the result of a 2024 merger, and combines b2b intent signals data and expertise with publishing and lead generation businesses. The company is headquartered in Boston, MA and has offices in nineteen global locations. The company boasts a vast reach of more than 220 highly targeted technology-specific digital properties and approximately 58 million permissioned first-party audience members.

The new Buyer Intelligence integrates AI functionality to accelerate time to insight and action for B2B marketing and sales teams, with use cases including buying group identification, personalized sales messaging, ABM strategy, new customer identification, campaign amplification and content planning. The AI skills include Pain Points - engagement insights surfaced from the firm's content by AI; Pitch Assist, an always-on intelligence layer providing customized AI-generated messaging focused on the issues key to individual accounts; and Persona and ICP Intelligence, which turns live buying signals into a ranked market map of which customer segments are actively in-market now, flagging opportunities both for new potential targets and re-evaluation of existing profiles.

'As B2B organizations continue to invest in AI functionality for their GTM systems, their outcomes will only be as strong as their inputs,' opines CEO Gary Nugent. 'Buyer Intelligence will deliver better outcomes, fueled by the type of directly observed behavioral data only we can provide.'

CPTO Mark Picone (pictured) expands on the firm's unique qualification to offer this service: 'Over 20+ years, Informa TechTarget has forged strong relationships with tens sof millions of B2B buying group members who trust the expert guidance of our award-winning editorial content and BrightTALK webinar communities. That gives our customers access to signals that simply aren't available anywhere else, and now we're making those buyer insights even more powerful and actionable.'

The new solution is accessible via the company's Portal customer platform; through a number of marketing automation (MAP), CRM and ABM platforms; and via AI-ready data clouds and modern data stack solutions.

More details of the new service can be found online at www.informatechtarget.com/products/buyer-intelligence .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.