Senior Hires for Predictive Intell Firm Swayable

In the US, creative impact prediction specialist Swayable has appointed Jenny Wall as Chief Growth Officer and Brian Lawrence as Chief Revenue Officer. The firm says it is moving from early adoption to a new, broader marketing phase.

Led by founder and CEO James Slezak, Swayable's causal AI platform is used by marketing teams in global enterprises to understand which creative will drive measurable lift, before committing to media spend. The software assesses how proposed ads will affect brand perception, purchase intent and consideration. The firm says it has invested more than $50 million in the build-out of its AI-native platform since 2023, fuelled entirely by customer spend - it now boasts more than $20 million in annual recurring revenue.

The firm says Wall and Lawrence's combination of marketing, commercial and scientific expertise is a deliberate choice reflecting the way creative effectiveness measurement is 'moving beyond specialist research teams and becoming a broader requirement for brands.'

Wall (pictured above) brings more than three decades of experience shaping brand and content strategy at media and technology companies, having led marketing at Hulu, Gimlet (acquired by Spotify), Nickelodeon and VideoAmp, and previously held senior creative and marketing leadership roles at Netflix, HBO, and DDB Needham.

Lawrence (pictured below) brings more than 20 years of experience building and scaling sales, customer success, partnerships, and solutions engineering functions at tech companies including HelloSign (acquired by Dropbox), airSlate, Clazar, and Webmetrics (acquired by NeuStar). He began his enterprise software career at Oracle and holds an MBA from UC Berkeley's Haas School of Business.

'Jenny and Brian bring exactly the caliber of leadership Swayable needs as we continue to scale,' says CEO Slezak. 'Jenny has repeatedly led marketing organizations through industry defining shifts, and Brian has built go to market engines that help customers adopt new technology with confidence.'

The company is online at www.swayable.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.