Board Addition for B2B Specialist Leadfeeder

Insight- and data-based B2B lead generation platform Leadfeeder has added product design and positioning leader Brad Noble to its Board in an observer capacity.

Leadfeeder helps marketers turn data on web site behavior and engagement into qualified leads and pipeline, identifying which companies are visiting a site, and connecting this with company and contact data to find potential buyers, build targeted audiences and activate campaigns. Its platform integrates with leading CRM and marketing tools and promises to turn site traffic data into measurable revenue impact.

The company says it is shifting its focus to a 'product-led growth operating model, where the product carries more of the acquisition and conversion work that marketing and sales carried alone.' Noble's experience spans product and marketing and is therefore ideal. He worked in marketing, product and experience roles at Mullen (now TBWA/Chiat Day) and Boathouse on the agency side, and executive roles at Cloudant (IBM), IBM, ZoomInfo and EDB. Since 2022 he has worked as an independent, and since 2025 run his own messaging and tools consultancy, Lightweight Industries.

'Brad is someone I have worked with in several capacities over the years,' says CEO Kevin McIntyre, 'and he thinks about product and marketing in a way that few people do. He is a builder and a sharp thinker, and having him in the room as we work through our next phase of growth will make our decisions better.'

The firm is online at www.leadfeeder.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.