New RIWI Platform Helps Clients to 'Verify Humans'

Toronto, Ontario-based research and analytics firm RIWI has launched Verify Human, a browser-based system for checking whether an online participant is a real person, prior to engaging with them.

RIWI offers data collection services, as well as subscription-based access to tracking surveys, continuous risk monitoring, predictive analytics and ad effectiveness tests.

The new, standalone Verify Human platform is designed to authenticate human participation before digital data is collected, and builds on the company's decade and more of experience in browser-based research technologies and digital respondent engagement. The firm says its development is a response to the rapid increase in AI-generated content, automated bots, click farms, repeat participation and fraudulent online activity.

Verify Human performs a multi-signal verification check within the participant's web browser using behavioural, device and session signals, with optional on-device facial analysis - thus verifying whether a participant is live, unique and not an automated bot. If selected, facial analysis is completed locally on the participant's device, and RIWI says no image or video is transmitted to or stored on its servers. The tool can be integrated through hosted redirects, embedded widgets, software development kits, APIs or webhooks.

According to CEO Greg Wong, 'The rapid adoption of artificial intelligence is changing how trust is established online... organizations can no longer assume that every digital interaction originates from a real person. Verify Human was developed to help address this challenge by confirming that a live and unique human is present before data is collected, while preserving privacy through on-device processing that does not require an image or video to be transmitted to a server.'

The firm is online at www.riwi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.