Bannerflow Launches Creative Intelligence Ad Suite

Bannerflow, a creative automation platform, has launched Creative Intelligence, a suite of AI-powered tools to help companies make better-informed creative decisions and scale their ads across markets.

Founded in Stockholm, Bannerflow brings together creative production, automation, cross-media measurement and activation in one platform, and its data capabilities include in-depth analytics, creative-performance modelling, predictive scoring, testing and optimisation. The firm has achieved more than EUR 25 million in ARR and employs more than 135 people across five international offices.

According to the company, Creative Intelligence stands out from the field due to its integration into the advertising workflow, providing AI assistance to users throughout the campaign lifecycle, from producing assets and configuring product feeds to analysing and understanding attention and performance. It also helps with implementation.

The new suite features plain language assistance with ad creation; predictive scoring including attention heatmaps and focus analysis; insights into how elements such as calls to action, colour choices and animation timing relate to campaign performance; and capabilities to 'act and scale' findings.

'Marketing teams have more performance data than ever, but too little of it inspires the next piece of creative,' says CPO Moses Velasco (pictured). 'Insights sit in dashboards, production happens elsewhere and, by the time teams connect the two, the opportunity has often passed. Creative Intelligence closes that gap by embedding AI throughout the workflow - removing repetitive work, turning campaign signals into practical creative decisions, and carrying those learnings directly into what teams create next.'

Home page: www.bannerflow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.