MCP Access for HarrisQuest Data

Insights from Stagwell's HarrisQuest brand and reputation intelligence platform are now available within the workflow of the major AI models courtesy of an MCP integration.

HarrisQuest is part of The Harris Poll company and also sits within the group's Marketing Cloud. The new MCP connection makes a client's full subscription available inside Claude, ChatGPT, Gemini or Microsoft Copilot, providing additional depth and context for their answers. The company conducts around 200 interviews per brand each week, across more than 4,000 brand-market combinations in 24 countries - this means a client can now ask ChatGPT how trust in its brand compares with its three closest competitors, and receive an answer with sample size and definition attached. On request, this chart is saved to the client's report in the HarrisQuest software.

More than 50 metrics are updated every day, from equity and consideration to six dimensions of reputation, as well as the client's custom questions. Teams can schedule recurring reports, refresh them on demand, or have a dashboard built the moment someone asks. Companies / users get answers based only on their own data, with access governed by specific licence levels.

Justin Pincus (pictured), MD and Head of Product at HarrisQuest states: 'We're obsessed with helping our clients move faster without compromising accuracy. Connecting AI and HarrisQuest in both directions makes that possible: reports that refresh on a schedule, our data blended with their own sources, and work written straight back to the platform.'

The firm says it will also launch an AI Visibility measure, later this month. This will count how often ChatGPT, Gemini and Claude recommend a brand, and the data will be delivered via the same MCP-enabled interface.

Web site: www.harrisquest.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.