datafuelX Launches Ad Trading Marketplace

In New York, cross-platform video analytics and optimization platform datafuelX has launched DFX Marketplace, which connects inventory and audience intelligence across the buying process, promising to smooth it for all parties.

The new solution uses AI and automated workflows to help buyers turn a single brief into an optimized cross-publisher plan, and rapidly implement it. Publishers, meanwhile, can use it to fill more space while maintaining control over inventory, pricing, packaging and commercial relationships.

The company says the DFX Marketplace is supported by thirteen premium video publishers representing nearly 40% of linear impressions across more than 50 networks, reaching 70% of US TV households. CEO Dan Aversano (pictured) says the buying and selling of premium video has become 'too complex, too manual and too slow' due to audience fragmentation, and adds: 'We've spent years building the intelligence that helps premium video publishers forecast, optimize and operate more effectively. DFX Marketplace extends that intelligence across the ecosystem, connecting buyers and sellers through a common foundation and creating a path for AI agents to work across publishers at scale while keeping buyers and sellers in control.'

Beginning with support for linear cross-publisher planning, guaranteed premium video workflows, and workflow automation, the Marketplace will expand to offer digital, cross-platform planning, expanded agentic capabilities, and API-driven activation.

Web site: www.datafuelx.com/marketplace .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.