Behavix and MyTelescope Combine Demand and Panel Data

Behavioral data firm Behavix has teamed up with Stockholm-based market-intelligence platform MyTelescope, bringing their technologies together in a single intelligence layer for brands, agencies and researchers.

MyTelescope was founded in 2022, and offers an agentic platform pulling in census-scale demand data showing what millions of people are searching for, from thirteen digital platforms including Google, TikTok, Amazon, YouTube, Instagram, Pinterest and the app stores. Behavix, which operates from Helsinki and New York, brings a consented behavioral panel of more than 3 million members which it says shows 'who those people are, what they compare, where they go next and what they actually do,' across platforms.

The combination promises to save users from having to choose between 'massive, aggregate signals that show what the market is doing' and 'small panels and surveys that show who is doing it' - combining both in one place, with a conversational interface. For example the partners say 'A brand manager can now ask, in plain language, 'What is happening in US fashion right now, who is driving it, and which competitors are they considering?' - and get an answer in seconds, grounded in real data rather than in an AI model's best guess.

The joint solution will feed behavioral intelligence into agencies' existing AI assistants and workflows, through MCP and APIs. The firms have agreed a road map for the next twelve months, and say they will roll out time-stamped journeys and funnels, cross-brand sessions and co-search, AI-chatbot prompt intelligence, ecommerce, streaming and ad-exposure modules - across Europe, Latin America and Asia-Pacific.

'Search tells you what the market wants. Behavior tells you who wants it, what they compare and what they do next' says Behavix founder and CEO Hannu Verkasalo. 'Put the two together inside the AI tools marketers already use, and you get something completely new: answers in seconds that used to take a research project and a quarter. This is the end of the quarterly-report era of consumer insights. From today, behavioral truth is just one question away.'

Rodrigo Pozo Graviz (pictured), founder and CEO of MyTelescope, says the partners are 'giving every marketer the kind of intelligence that used to be reserved for the largest global brands.'

The firms are online at www.behavix.io and www.mytelescope.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.