Dynata Hires for C-Suite Role Uniting Product and Tech

Dynata has appointed Marcus Casal as Chief Product and Technology Officer (CPTO), with a seat on the executive leadership team.

Casal (pictured) brings more than 25 years of experience leading technology, product, engineering, data and operations across global enterprises, most recently as CTO at Lionbridge, which provides AI -powered language, content and data solutions. Prior to this he led teams at Acolad and its predecessor company, AMPLEXOR International, which also focus on solutions for translation, interpreting and content.

His new role includes leading and integrating product development, AI and data strategy, strengthening Dynata's data science capabilities, and modernizing how it develops and delivers its data offerings. The CPTO role is designed to bring together areas previously under separate leadership and thereby create stronger alignment between strategy, innovation, execution and customer outcomes.

CEO Mike Petrullo says Casal joins the company at 'a pivotal moment in its evolution,' and welcomes his 'ability to modernize platforms, leverage artificial intelligence to unlock growth, and lead complex global organizations through transformation.' He adds: 'The quality and scale of Dynata's verified first-party data is a genuine competitive advantage, and technology, data, and AI are increasingly central to how we help clients unlock it.'

Web site: www.dynata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.