Launches and 'Evolution' for Milieu

In Singapore, decision intelligence company Milieu has rebranded and upgraded its key products, launching MiHQ and MiAudience. These bring together its research platform, proprietary audience data and AI-native tech. The firm is celebrating its 10th year in the industry.

Over the past decade, Milieu has grown to more than 80 people serving over 500 clients, with a survey community of more than 1.5 million people across six Southeast Asian markets. Its offering to date has centred on a survey and data analytics software platform called Canvas, offering intuitive tools for survey design and distribution, data analysis, visualisation and reporting. Canvas is being rebranded as MiHQ, upgraded to house research, data and reporting in one place - teams can now use it to rapidly build, program and field surveys via a simple interface, with a choice between using other survey platforms, working with Milieu's own panel or tapping partner panels in more than 150 countries. Results can then be analysed and shared via the platform.

MiAudience, formerly known as Portraits, extends this connected approach to audience intelligence and is built on Milieu's own Southeast Asian panel. Clients looking for a richer view of these audiences can return to them for follow-up research, to build up a more continuous understanding over time.

MiHQ and MiAudience form part of a broader connected product suite spanning research, audience intelligence, ready-made studies and research services. The company says the upgrades mark its evolution from a market research company into a decision intelligence company, with a model 'where insights can accumulate over time.' By connecting studies, audiences and results it will allow teams to recognise patterns, build benchmarks and 'return to the people who matter with new questions.'

CEO Sundip Chahal (pictured) comments: 'Ten years ago, we set out to make it easier for brands to hear from the people who matter to them. MiHQ and MiAudience are the next step in that journey. We're bringing our platform, our panel and our research expertise together in a way that gives teams greater control over how they work. They can see pricing upfront, access the audiences they need, work with their data and build on what they have already learned. The opportunity today isn't simply to collect more data. It's to shorten the distance between a question, an insight and a decision. That's what we mean by decision intelligence, and it's where we see the next chapter for Milieu.'

Web site: www.mili.eu .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.