Brand Lift Partnership for Happydemics and Nexxen

Paris-based cross-channel measurement firm Happydemics has partnered with ad tech platform Nexxen, providing third-party brand lift measurement to the latter's advertisers across the UK and Australia.

Led by CEO and founder Tarek Ouagguini, and with further locations in the UK and Singapore, Happydemics collects 'non-paid and clean' survey responses across a network of digital publishers, validating the data and adding technology that combines exposure probability and contextual ad recall. This is used to provide comparable measures of brand lift across thirteen media channels, including CTV, display and digital video; and additional context comes from a benchmark database boasting more than 16,000 brand lift studies. Nexxen is headquartered in Israel with offices in the US, Canada, Europe and Asia Pacific, offering demand- and supply-side platforms, and solutions including discovery, planning, activation, monetization, measurement and optimization. In Australia, the firm is a partner for OzTAM's 'VOZ Streaming' BVOD trading system.

The new agreement promises to connect media delivery with human response, giving clients' marketing teams a clearer view of who they reached, how their campaigns performed and how advertising is impacting consumer behaviour.

Alexandra Dean, SVP Partnerships and Data Strategy at Nexxen says the deal gives clients an independent, consistent way to measure their brand's impact across screens and markets. Happydemics CMO Virginie Chesnais (pictured) comments: 'Brands don't grow channel by channel or market by market, yet the industry has long measured them that way,. With Happydemics' support, Nexxen advertisers can connect campaign exposure to genuine shifts in human perception, consideration and intent and measure that impact consistently across channels and markets.'

Web sites: www.nexxen.com and www.happydemics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.