Pureprofile Begins New Financial Year in Style

Pureprofile has reported revenue up 14% to $AUD 18.3m for the first quarter of its financial year 2027, ending 30th September. EBITDA rose 27% to $AUD 2.4m. Constant currency, organic growth was similar in the firm's original core market, ANZ, and in the rest of the world.

All figures are preliminary and unaudited.

Pureprofile, founded in 2000 and based in Surry Hills, Australia, provides clients with insights into human behaviour and the reasons for consumer choices, building in-depth profiles of consumers via proprietary and partner panels. It now operates in North America, Europe and APAC.

While reported ANZ revenue rose 21% to $9.6m, five percentage points of this was due to the acquisition and integration of CRNRSTONE. Reported Rest of World revenue rose only 7% to $AUD 8.7m, but at constant currency growth was 16%. Meanwhile platform revenue more than doubled to $AUD 108m - it now represents around 48% of Group revenue compared with 26% a year earlier.

The firm boasts internally funded, compound annual growth over the last six years of c.22% in revenue (17% ANZ, 32% ROW) and 20% in EBITDA, and forecasts full FY27 revenue of $72m to $75m and EBITDA margin of 11-12%.

CEO Martin Filz (pictured) says the company has made 'a strong start' to FY27, and comments: 'Our priorities remain growing US and UK market share, improving productivity and margins, and pursuing disciplined investment, primarily in the US, to build shareholder value.'

The company is online at www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.