Affinity Partners for 'Merchant Intelligence' Offer

Purchase insights company Affinity Solutions has announced a partnership with performance media specialist Digital Remedy, and with it the launch of a new outcomes measurement solution called Merchant Intelligence.

Affinity is headquartered in New York and uses fully permissioned data from hundreds of millions of daily credit and debit card transactions across the US and UK, to provide an understanding of consumer purchasing behavior. The new solution uses household-level data from more than 290 million such cards, linking it to Digital Remedy's campaign exposure data to promise advertisers greater visibility into purchases, revenue and return on ad spend (ROAS), including in-store transactions.

At launch, the tool will focus on quick-service restaurants (QSR) and retail, making weekly purchase data available during campaigns so advertisers can identify purchasing trends and optimize in-flight. It also provides post-campaign reporting, giving a broader view of observed sales performance and opportunities to improve future media investments. Merchant Intelligence can also support measurement for travel and hospitality, automotive, entertainment, and other consumer-facing industries.

'By combining our Consumer Purchase Insights with Digital Remedy's media delivery data,' says Phil Lore (pictured), Chief Growth Officer at Affinity Solutions, 'we're helping advertisers better understand how campaign exposure impacts purchasing behavior across online and offline channels offering a clearer picture of their media performance.'

Matt Fanelli, CRO at Digital Remedy, adds: 'QSR and retail marketers have been optimizing the sales they can track online, while much of the business still happens at the register. Through our partnership with Affinity Solutions, advertisers can see verified in-store and online purchases next to their media delivery in Echo, Digital Remedy's measurement platform.'

The partners are on the web at www.digitalremedy.com and www.affinitysolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.