Media Research Leader Joins IAG

US agency IAG Research has appointed David Marans as Executive VP with responsibility for integrating the firm's viewer response data into the planning and valuation process for its network, agency and advertiser clients. IAG measures the effectiveness of TV advertising and product placement as well as cinema advertising.

Prior to joining IAG, Marans spent 5 years at Mindshare, joining when it was set up by parent J. Walter Thompson, for whom he worked for the previous 12 years. From 1994 to 2000 he was JWT's Media Research Director. He has hired and mentored many of the industry's major players and serves on numerous industry committees, including the original Casie Group. He is a well known public speaker and since 1997 has given an annual presentation to the Canadian Broadcast Council.

IAG founder and co-CEO Alan Gould says Marans is 'widely acknowledged to be one of the very best thinkers and practitioners in our industry... As qualitative data on the effectiveness of television advertising becomes ever more important to pricing decisions, I can't imagine a better person than David Marans to help move IAG and the industry forward'. Marans said his new employer was 'consistently at the forefront of innovation'.

IAG is online at www.iagr.net

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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