Bannerflow Opens in London and New York

Stockholm-based creative intelligence platform Bannerflow has expanded to the UK and US, supported by London-based B2B software investor Tenzing. Both offices will be led by Daniel Angvik, Head of International Markets & Expansion.

Bannerflow's platform promises to help enterprise marketing teams create, activate, optimise and measure high-performing campaigns at scale, across display, social, video, CTV, DOOH and other digital channels. The company boasts more than EUR 25 million in annual recurring revenue, 200 brands as clients, and employs more than 135 people across five international offices. Tenzing first invested in the company in July 2024.

Bannerflow's London office will serve as its international commercial hub, housing sales, partnerships, customer success and market expertise; while New York will focus on enterprise customers and US growth, supported by global teams. The company says as part of the expansion initiative it has already signed more than twenty customers and hired fifteen staff. The initial focus of the expansion is on advertisers with complex, high-volume, multi-channel creative requirements across sectors including iGaming, retail, financial services, travel, telecoms and entertainment.

'Creative is rapidly becoming one of the most important drivers of advertising performance,' says CEO Luke Dash, 'and Bannerflow has built a strong, profitable business by helping leading brands turn creative into a competitive advantage.' Angvik (pictured) says the UK and US are 'setting the pace for how advertising is evolving.' He adds: 'As media buying and targeting become increasingly automated, creative is becoming one of the biggest opportunities for advertisers to differentiate and drive performance. The next step is not simply producing more content. It is using intelligence to understand what will work, scaling winning creative across channels, and continuously improving performance.'

The firm is online at www.bannerflow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.