$3 Million for In-Event Behavioral Data Firm Toutix

New York-based Toutix, a platform giving teams, artists and venues ownership of their fan and visitor data, has raised $3 million in seed funding. The money will drive the firm's sales and marketing strategy and support its next growth phase.

Toutix' platform works alongside existing ticketing providers, capturing live event activity such as ticket scans, purchases and in-venue fan movement; and taps a proprietary AI model called Bruno to turn this into ideal customer profiles. Users gain a better understanding of attendee behavior and can optimize event operations.

Co-founder and CEO Dillane Wehbe says companies in the sports and entertainment sector have 'very little visibility into exactly what fans do after the ticket is scanned.' He adds: 'That's where the actual fan relationship lives. When teams, artists, and venues own that data, they can make every event better for the people who show up.' Wehbe and co-founder Daniel Zhang met as student athletes while attending Durham University Business School in the UK, developing Toutix in 2024.

'Live events generate more fan data than almost any other setting, but most operators don't own it,' says Richard Seewald, founder and Managing Partner of Evolution Equity Partners, who led the round. 'Toutix built a way for teams, artists, and venues to capture that data, keep it, and use it.'

The company is online at www.toutix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.