Madhive Hires CPTO, Expands Local Intelligence Offer

In New York, local media-focused ad platform Madhive has hired former GroupM and DoubleVerify employee Jack Smith as Chief Product & Technology Officer. In addition, three General Managers have been appointed to lead key business units.

Madhive collects hyperlocal data and insights to help clients buy and sell media, and measure outcomes. Its platform covers the full campaign lifecycle from proposal generation and planning to real-time optimization and measurement, and last month it announced a partnership with AdImpact, bringing competitive spend data to local media buyers and sellers across both linear and connected television (CTV).

The company is hiring to support the growth of its Maverick Local Intelligence and activation platform, which combines market-level, audience and performance signals from millions of hyperlocal campaigns to help measure outcomes and optimize investment.

Smith (pictured) brings extensive experience building and scaling ad tech at GroupM and DoubleVerify, and is charged with bringing together Madhive's product and engineering leadership. He will also lead the expansion of Maverick Local Intelligence, whose proprietary insights and capabilities will for the first time be made available for clients to use with other applications via APIs and MCP connections.

The three new GMs will lead key business units, each overseeing cross-functional product and engineering teams to drive commercial growth: Murphy Rayburn has been promoted to GM, Local Intelligence, having successfully launched and scaled Madhive's data marketplace; Anthony Campanella has been promoted to GM, Content & Supply Products, drawing on his experience managing inventory partnerships; and Sandra Baez joins the company as GM, Client Solutions, bringing experience from Premion and TEGNA.

CEO Jim Wilson comments: 'Jack has spent his career building the technology the industry relies on to buy smarter and measure what matters, which makes him the ideal leader for [our] next phase.'

The company's home page is at www.madhive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.