Seven Appointments for Australian MR Firm The Lab

Cultural insights and strategy company The Lab, headquartered in Australia, has announced seven appointments in its behavioural science and quant research teams, responding to 'growing client demand.'

The company, which has just turned twenty, offers brand and customer strategy and positioning work, qual and quant research, and semiotics expertise, for clients in finance, sport, FMCG, beverages, government and other sectors. It includes an AI and machine learning division called Lab AI. clients across.

The seven bring experience of marketing science, brand strategy, analytics and applied psychology. Two of them are returning to Australia after working overseas: Georgie Jeffries returns to Melbourne after three years in the UK, and Alex Marsh to Sydney after a year in France.

There are three new hires for the quant research team: Blake Falcongreen, Mason Whitmore and Joe Ahie. Falcongreen joins as Senior Strategist, from STRAT7 Incite, in the UK, where he was a Senior Associate. Earlier he spent more than three years at Sydney-based consumer insights consultancy Ergo Strategy. Whitmore joins from Adelaide's Ehrenberg-Bass Institute, where he spent four years, most recently as Marketing Scientist, and will now work as a Strategist. Ahie takes the same title, having previously worked at New Zealand-based research and insights agency TRA, latterly as a Consultant.

Maddy Chambers and Olivia Dell join the behavioural science team. Chambers joins as Strategy Director, bringing experience in behavioural science, brand strategy and consumer insights. She joins from independent communications agency alt/shift/, where she recently held the same title, after more than three years at the company. Dell joins as Behavioural Strategist, after around six years at Sydney-based MR firm Hummingbird Insight, most recently as Senior Research Manager.

Dell will be based in Sydney, Ahie in Brisbane and the other three new recruits in Melbourne.

'At The Lab, we've always believed the best ideas come from seeing things differently,' says co-founder and CEO Neale Cotton. 'These seven appointments strengthen our ability to do just that, bringing together different perspectives and complementary expertise to help our clients navigate changing consumer behaviour and make better, more confident decisions.'

Web site: www.thelabstrategy.com .

Pictured left to right: Maddy Chambers, Blake Falcongreen, Georgie Jeffries and Mason Whitmore

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.