CMB Launches Hybrid Trend Alert Solution

In Boston, USA, insight agency CMB has launched Intelligent Signals, a solution combining primary research with external signals to help clients spot emerging trends and market changes. The platform is customized for individual clients, and can be connected with existing research and other workflows via MCP.

Formerly known as Chadwick Martin Bailey, CMB is part of corporate engagement solutions firm ITA Group since 2017, and delivers what it calls AI+HI - integrating 'advanced, validated AI and analytics' with rigorous research methods, consumer psychology, business context and experienced human judgement. Last month the company launched a portfolio of always-on decision support solutions called the Decision Intelligence Suite.

The latest new offering, Intelligent Signals, is designed to address marketing, brand and product health questions, monitoring relevant sources such as social media activity, news, search and AI visibility, financial and competitive data for relevant signals and analyzing it using AI to synthesize and identify patterns, shifts, emerging opportunities and risks. The solution integrates with an organization's broader insight ecosystem, through MCP compatible connections.

The firm looks at each client's specific business challenges and context in order to tailor the solution, identifying the questions, sources, audiences, competitors and signals that matter most to that business. 'Intelligent Signals expands what organizations can see and understand,' says CEO Jim Garrity (pictured). 'Primary research remains essential because it gives us direct access to people's attitudes, needs, and experiences. Intelligent Signals adds another powerful source of evidence - the activity and change taking place around those people, much of which they may never see or be able to explain. Bringing those perspectives together helps our clients develop a fuller understanding of their markets and make smarter, more confident decisions.'

Web site: www.cmbinfo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.