Online survey provider QuestionPro has added a 'Market Research Toolset' to its data collection and analytics services. The tools offer online panel management features, conjoint and TURF analysis, and real-time notification of satisfaction scores. Meanwhile, Creative Research Systems has launched a PDA Module for its survey software package.
The new QuestionPro toolset provides self-service software solutions to help users recruit, maintain and operate online panels. The company hopes that, by making panel management easier and putting users in control, it will encourage clients to conduct more research.
The newly introduced analytics tools include the following:
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.