Synovate Hires Gabbert as Qualitative VP

Frank Gabbert has joined Synovate's Detroit-based Qualitative Division, as its Vice President. He has held senior positions at companies including NOP World Research Group, MOR-PACE International and Opinion Research Corporation.

Gabbert has more than 20 years' experience in both qualitative and quantitative research. He also worked as an independent consultant for several Fortune 1000 companies; designing and managing large-scale advertising, branding, customer satisfaction and market assessment programmes. His diverse industry experience covers automotive, financial services, healthcare, technology and utilities, and he has conducted studies in both North and South America, as well as in Europe.

In his new role, Gabbert will focus on conducting both domestic and multi-country qualitative studies. Commenting on the appointment, Synovate Qualitative Senior Vice President, Steve Wolf said: 'We are delighted to add Frank's extensive experience to our team. His expertise will serve our clients well, as he works in an integrated way with our account teams to further increase the prominence of our qualitative business.'

Synovate is the market research arm of the Aegis Group and is online at www.synovate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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