Bazaarvoice 'Stories' to Provide Insights

In the US, word of mouth (WOM) specialist Bazaarvoice has launched a new platform to allow companies to connect with customers on their eCommerce web sites.

Through its new Bazaarvoice Stories, customers can share their real-life experiences about a product, service, or brand including how and why they purchased and what happened afterwards.

The firm says that this allows companies to increase brand involvement and interaction, and provides marketers with opportunities to utilise user-generated content (UGC) to attract and influence visitors to become loyal customers.

With a set-up time of around 30 days, the system offers user attribute questions for segmenting, and advanced analytics to help mine and analyze all content and gain consumer intelligence and business insights.

Key features include 'reader helpfulness' voting to identify and promote the best stories, while search-optimized landing pages allow companies to leverage keywords to increase search rankings and maximize traffic generation.

Founder and CEO Brett Hurt believes that users will share the platform with their friends and family through e-mail and social networks such as Facebook, which will ultimately help brands attract more customers like them.

The platform can be used to support a variety of UGC campaigns including contests, holiday themes, or special promotions to help advertiser tap into customers' own life experiences.

Bazaarvoice has headquarters in Austin, Texas and offices in London, UK. Web site: www.bazaarvoice.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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