dNeero Wades In to Social Media Space

Digital marketing specialist Frogfire DIGITAL has launched dNeero, a platform using online surveys to help marketers harness social media communications and promote conversations about their products and services.

The platform encourages bloggers and network participants to complete surveys, compensating them for their time but allowing them to express their own opinions. Its guiding principles include the idea that 'trust is earned by giving it first - you must be completely transparent and ethically responsible'.

As a test, the firm conceived a new product, the 'HammeRuler', a cross between a hammer and a ruler, which was then evaluated through conversations amongst sets of 300 participants, asking and answering questions on their blogs. Within six weeks the firm says the product had 'over 13,000 search references in Google, volumes of market research, and an enthusiastic base of consumers likely to purchase the product.'

Joe Reger, Sr., founder of Frogfire, says the success of this test 'highlights the unique power this platform offers marketers looking to navigate the nebulous and often confusing realm of social media' and adds that it can be used 'on almost any part of an overall marketing strategy, from new product development to testing creative, seeding/launching affinity programs and promotions and retail research'.

Established in the late 1990s, Frogfire is on the web at www.frogfire.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.