Arbitron Scraps Charlebois's Role

Following a review of its operations, Arbitron has eliminated Owen Charlebois' role as President, Technology, Research and Development. The media research veteran will leave the firm on 22 March.

A spokesperson for the firm said that Charlebois is leaving to pursue other opportunities, 'with our thanks and full support'.

Charlebois joined the ratings giant in 2001, prior to which he was President and CEO of BBM Bureau of Measurement for ten years. Before this, he was a Senior Executive at Gallup in Canada and a Principal in the marketing strategy and research practice at Coopers & Lybrand.

During his 27-year career in marketing and media research, Charlebois has been actively involved in a number of industry associations. He is the former President and an elected Fellow of the Professional Marketing Research Society (PMRS), a past President of the Canadian Association of Marketing Research Organizations (CAMRO), and a past Director of the Canadian Survey Research Council (CSRC). He also sits on a number of ARF (Advertising Research Foundation) committees and was a country representative and an appointed member of the ethics review committee of ESOMAR (European Society for Opinion and Market Research).

In 2002, Charlebois helped found the Radio Ad Effectiveness Lab (RAEL), the US industry organization established to conduct independent research on the effectiveness of radio advertising. He holds a B.Comm in Business from Carleton University and an MBA from the University of Ottawa.

As part of its review, Arbitron is also scrapping the position of President, Sales and Marketing. However, the present incumbent, Pierre Bouvard, will now take on the new role of Executive Vice President, Sales.

Web site: www.arbitron.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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