Market Insight Series Launched by US Researcher Cheskin

Cheskin, the US market research and consulting firm, is planning a new range of titles in its forthcoming Market Insight Series. These are designed to provide companies with overviews of the key consumer trends in evolving or emerging US markets as well as providing the strategic recommendations needed to capitalise on them.

The series has kicked off with the publication of a new 12-page report called "Designing Digital Experiences for Youth." The report takes a concise look at the digital market for youth along with insights from leading experts in the industry. It also outlines teen culture and behaviour, and provides guidance and recommendations for companies developing products for this market.

"This generation of teens has grown up in a digital world and they are highly tech-savvy," notes Miguel Lyons-Cavazos, Director of Business Development and one of the key authors of the report. "It's crucial to understand how this generation thinks and interacts, and how they are incorporating technology into their lives. It's kids who give us the clues to develop successful next generation products."

Overview data on market trends provides the foundation of the report series, and reports include viewpoints from industry experts as well as primary research data. Future reports in the Market Insight Series will cover Media and Content, Life Sciences, and Hispanic Consumer Trends.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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