New Training Venture

ACNielsen Burke Institute and Burke, Inc. have entered into a joint venture to combine the ACNielsen Burke Institute and Burke's The Training & Development Center under one organization to be named The Burke Institute. This joint venture will bring together the faculty and course content from both organisations, combining over 70 years of marketing research knowledge.

According to Jim Berling, managing director of The Burke Institute, 'The merger will bring together two global leaders in marketing research training. This combination of experience and knowledge will allow us to offer expanded opportunities to the companies that come to us for education and training.'

The Burke Institute will be based in Cincinnati, and will continue to offer courses in major cities throughout the USA and worldwide.

The ACNielsen Burke Institute was founded in 1975 to train marketing research practitioners around the world in practical state-of-the-art research techniques. Since then, more than 50,000 participants, from over 10,000 companies have attended Burke Institute seminars in more than 35 countries.

For further information, visit www.BurkeInstitute.com

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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