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Tatham Retires as Burke CEO

US-based agency Burke Inc. has announced the retirement of CEO Ron Tatham after 28 years with the company. Current president Michael Baumgardner will add the role of CEO. The changes will be effective from October 1st 2004. More

National Segmentation Week?

The last few days have seen the announcement of a number of new segmentation products and services by US companies. Three of them, from FGI Research, Burke and Claritas, are detailed here for readers of DRNO. More

New Training Venture

ACNielsen Burke Institute and Burke, Inc. have entered into a joint venture to combine the ACNielsen Burke Institute and Burke's The Training & Development Center under one organization to be named The Burke Institute. This joint venture will bring together the faculty and course content from both organisations, combining over 70 years of marketing research knowledge. More

American Online Research Award for Burke

Burke Inc in the US has announced that an online study using its "CHOICES" research system has just won the company an honourable mention in the prestigious 2001 American EXPLOR awards. These are designed to recognise "Exemplary Performance and Leadership in Online Research" in the States. More

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